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O grito das ruas é traduzido através do estilo que a Holls transmite, mais do que um simples óculos ou camiseta, Holls surge para intensificar a rebeldia, revolução e autenticidade que a rua representa.
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Voltando os olhos para a rua, a HOLLS adota uma abordagem rebelde, urbana e que luta contra o tédio, mantendo firme a visão já que muitas marcas da rua perderam seu lugar nas calçadas das cidades ao longo do tempo.
O desafio
Refazer a identidade visual de uma marca já consolidada, mas que não possuía maturidade estética que refletisse a maturidade dos produtos e do atendimento, sem perder os valores urbanos e rebeldes que a marca carrega.
A solução
A identidade da marca coloca a autenticidade na frente e no centro, dando uma dose de pró-rua e anti-tédio para quem enxergava a moda como algo inacessível e distante.
As maiores inspirações para o projeto vieram da própria localização da loja em Curitiba, a casa, a rua, e tudo que girava em torno do universo da marca. Para isso foram desenvolvidas ilustrações e texturas que representassem este cenário. Mesmo tendo inspiração nas ruas, no skate, no rock, cada peça da Holls pode contar histórias diferentes, dependendo do contexto.
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English Version
The scream of the streets is translated through the style that Holls transmits, more than a simple sunglasses or t-shirt, Holls emerges to intensify the rebellion, revolution, and authenticity that the street represents.
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Turning its eyes to the street, HOLLS takes a rebellious, urban approach that fights against boredom, holding firm to the vision as many street brands have lost their place on city sidewalks over time.
The Challenge
To redo the visual identity of a brand that was already consolidated, but lacked the aesthetic maturity that reflected the maturity of the products and service, without losing the urban and rebellious values that the brand carries.
To redo the visual identity of a brand that was already consolidated, but lacked the aesthetic maturity that reflected the maturity of the products and service, without losing the urban and rebellious values that the brand carries.
The solution
The brand's identity puts authenticity front and center, giving a dose of pro-street and anti-trash to those who saw fashion as something inaccessible and distant.
The brand's identity puts authenticity front and center, giving a dose of pro-street and anti-trash to those who saw fashion as something inaccessible and distant.
The biggest inspirations for the project came from the very location of the store in Curitiba, the house, the street, and everything that revolved around the brand's universe. For this, illustrations and textures were developed to represent this scenario. Even having inspiration from the streets, skateboarding, and rock, each Holls piece can tell different stories, depending on the context.
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